# Branding / Media Kit

## Smarty Branding / Media Kit

### Brand Assets

#### Primary Brand Color

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#### Color Palette

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**Logo (SVG)**

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#### Assets and Visual Identity

Feel free to download and use these assets! 🙂

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Our visual identity is a true reflection of Smarty's core values and aspirations, symbolizing trust and reliability.

### Our Smarty Team

Meet the amazing individuals championing Smarty from various angles:

* **Denzil**, Founder
* **Flame Factory:** Championing all product development
  * Hernán Massad
  * Mariano Mangialavori
  * Martín Iglesias
  * Manuel Espinoza
* **Kimi:** Leading product user experience & strategy
* **Meredith:** Steering user acquisition & marketing initiatives
* **Shannon:** Crafting UI & marketing assets
* **Adam:** Mastering Webflow and handling marketing assets
* **Adeola:** Building out our marketing tech stack and specializing in Segment/Fullstory/Customer.io
* **Further Faster Team**
  * **Sam and Paris:** Leading user interviews/research & gathering product insights
  * **Daniela:** Conducting comprehensive competitive research
  * **Devin, Ellie, and Briana:** Our go-to experts for product, strategy, and go-to-market tactics and insights

Feel free to get in touch for more details or specific requests.